There’s a big typo in a pull quote of the current (holiday) issue of the LCBO Magazine (fancy food and wine magazine/thinly veiled advertisement you get free when you buy booze – a provincially-regulated experience – in Ontario). I love finding things like this because they make me feel self-righteous at the same time that they make me groan in sympathy. It’s on page 94, in big purple type:
When selecting cheese to serve with Châteauneuf-du-Pape, the key is complexity. Because it is a very powerful wine you’ll need an equally colourful cheese to stand up to it’s rich flavour.
It’s rich flavour. Ouch.
I’m currently romanticizing working for the LCBO magazine. They probably know what they’re talking about! They probably just finished a bottle of Châteauneuf-du-Pape, dutifully trying it with a bunch of different cheeses – you know, taking one for the team so that the rest of us don’t end up drinking it with a brick of mild Kraft cheddar from the grocery store because we didn’t know any better. By the time they wobble back to their cubicles to worry about pull quotes and cut lines, well, their work is done, God bless them.